IMC 2022: Honor Bets Big on Design, Innovation For India Growth Story
Huawei's other make Laurels has been very decorated in the concluding few months. The company has launched close to 10 smartphones just this year, including the new Honor 8X, which honestly is a very impressive number.
Though I am a big fan of Award, and I am glad to see them on a curl in India every bit it'due south more than choices for consumers. And I've ever had my fair share of questions virtually where the brand is headed.
So today, I sat downwardly with P Sanjeev, Vice President – Sales for Huawei & Honor Consumer Business Grouping, on the sidelines of theIndia Mobile Congress 2018 (IMC) to speak nearly how Honor can tackle Huawei'due south re-entry into the Indian smartphone market and whether we volition meet Honor devices other than smartphones next year.
Sanjeev is the guy to talk to for everything from product strategy to the technical aspects, and he'southward a key figure behind the growth of the brand in India. We spoke about a lot of things. Just don't worry, I'll endeavor to keep this i brief.
Sanjeev, in case you don't know, is the face of the make in India, so he had a lot to say when I asked him how the brand has managed to come across a gargantuan growth in the land.
Sticking to the Core Principle
According to him, Laurels has always been about innovation and trendsetting in the industry. He pointed out how the company brought in dual cameras, fingerprint scanner, AI capabilities on a silicon level, among other innovations to the budget and mid-range segments, before other brands capitalized on the trend.
Sanjeev also highlighted aspects such as the drinking glass-back pattern that Honor has gone with for the Laurels 8X. It's not hard to see that Laurels phones take a unique personality, which, in my opinion, is really of import for surviving in a crowded market.
"Each time we launch a new phone, we bring something innovative."
And it'south not only about how the phone looks, according to Sanjeev. He pointed out the multiple patents Accolade has filed to achieve the screen-to-torso ratio of the Honor 8X. And so, you aren't simply going to see the Huawei Mate 20 re-branded to Honor in the most future. Sanjeev also claimed the Accolade 8X is currently the bestseller on Amazon India, though that's even so to be independently verified. Simply the point he was trying to make was most the unique identity.
But Where Does Huawei Fit into This Picture?
But all that'due south about Honor, and at present Huawei is making a big play in the premium segment in Bharat. With phones such as Honor 10 touching the premium mark, the obvious question is how long earlier each brand strays into another'due south territory. Sanjeev believes (and he wants us to know) that Honor and Huawei are 2 separate entities, and it will remain that way for the foreseeable future.
Huawei brings in a wealth of technological forcefulness, whereas Honor shares the resources to package a different product.
Huawei, as a company, isn't shy of showcasing its R&D capabilities to come up up with unique products like the P20 Pro and the Mate 20 Pro. They are catered towards professionals, whereas Honor distinguishes itself by offer features that are geared to "attract a millennial's attention."
We may non see Huawei and Honor consolidating in the nigh time to come, but they'll proceed to show similarities in some manner or the other. In fact, Sanjeev gave an case of how Toyota and Lexus co-exist and appeal to entirely dissimilar market place segments.
The Mode Forward
What about the future? Will Honor step into new production categories such every bit accessories, laptops, and more? Is stock Android an option instead of EMUI? Volition Huawei bring its uber-cool laptops to our shores? Honestly, there'south no way to tell right now, and Sanjeev isn't about to spill all the beans.
"It's not about our competition, It's virtually ourselves"
Sanjeev told united states there'southward a positive response most the new production categories similar laptops and other accessories, there'south no way to tell when (or at what price) they volition arrive in the country. According to him, the brand is making an effort to become more thanconsistent when information technology comes to innovative and upbeat ideas, whereas Huawei…well, Huawei is just looking to disrupt the loftier-end market the likes of the Mate twenty Pro, which I am actually excited for. In many means, Honor is non in Huawei's shadow andseems to have figured out its identity. It'due south besides and large sticking to information technology, and there's no reason not to after the incredible success of the brand in India.
Source: https://beebom.com/imc-2018-honor-big-interview/
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